{"id":388,"date":"2022-06-08T10:15:51","date_gmt":"2022-06-08T08:15:51","guid":{"rendered":"https:\/\/mythiqs.digital-in.paris\/?p=388"},"modified":"2025-07-02T16:00:59","modified_gmt":"2025-07-02T14:00:59","slug":"levenementiel-en-france","status":"publish","type":"post","link":"https:\/\/mythiqs.fr\/en\/blog\/levenementiel-en-france\/","title":{"rendered":"L\u2019Ev\u00e8nementiel en France"},"content":{"rendered":"<p>Aujourd\u2019hui nous vous livrons une petite analyse de l\u2019\u00e9v\u00e8nementiel en France depuis 2015.<\/p>\n<h2><strong>Les salons &amp; expositions sont un v\u00e9ritable outil de d\u00e9veloppement pour les entreprises :<\/strong><\/h2>\n<p>Suite \u00e0 une \u00e9tude men\u00e9e par m\u00e9diam\u00e9trie, les chiffres li\u00e9s aux salons, foires et expositions parlent d\u2019eux m\u00eame.<\/p>\n<ul>\n<li>30,5 Milliards d\u2019\u20ac de CA g\u00e9n\u00e9r\u00e9s dont les 3\/4 apr\u00e8s l\u2019\u00e9v\u00e8nement<\/li>\n<li>17,5 Millions de contrats sign\u00e9s<\/li>\n<li>80% des exposants sont des PME\/PMI de moins de 50 salari\u00e9s<\/li>\n<li>60% d\u2019entre eux consacrent plus de 15% de leur budget marketing et promotion aux salons<\/li>\n<li>76% de ces entreprises participent r\u00e9guli\u00e8rement \u00e0 des salons<\/li>\n<\/ul>\n<p>Pour les Foires et Expositions, 2015 a enregistr\u00e9 une l\u00e9g\u00e8re baisse de 0,9% du nombre de m2 de stands vendus quand le nombre d\u2019exposants lui progresse de 0,1%. Le nombre de visites quant \u00e0 lui baisse de 3% ce qui s\u2019explique en partie par la vague d\u2019attentats que le pays a subi en 2015.<\/p>\n<p>Les Salons Professionnels avec un <a href=\"https:\/\/mythiqs.fr\/en\/stand-traditionnel\/\">stand \u00e9v\u00e9nementiel<\/a> quant \u00e0 eux, nous r\u00e9v\u00e8le une hausse de leurs exposants (+1,6%) ainsi que la superficie des stands (+2,0%). Une l\u00e9g\u00e8re baisse de 2,1% sur les visites mais les visiteurs pr\u00e9sents restent qualifi\u00e9s et \u00e0 la recherche d\u2019un besoin lors de leur passage sur les salons.<\/p>\n<p>Le march\u00e9 \u00e9v\u00e8nementiel consacr\u00e9 aux professionnels montre bien l\u2019importance de ce m\u00e9dia \u00ab\u00a0salon\u00a0\u00bb pour toute entreprise BtoB. Ces chiffres sont une moyenne r\u00e9alis\u00e9e sur l\u2019ensemble du territoire fran\u00e7ais. Les Ev\u00e8nements qui se tiennent sur Paris et l\u2019Ile de France sont moins touch\u00e9s que certains \u00e9v\u00e8nements en r\u00e9gion.<\/p>\n<h2><strong>Une r\u00e9partition des Ev\u00e8nements par type :<\/strong><\/h2>\n<p>Aujourd\u2019hui nous remarquons une diversit\u00e9 dans la r\u00e9partition du type d\u2019activit\u00e9 au sein des sites d\u2019accueils des Parcs des Expositions en France.<\/p>\n<ul>\n<li>Foires et Salons \u2013 66,2%<\/li>\n<li>Congr\u00e8s \u2013 9,5%<\/li>\n<li>R\u00e9unions d\u2019entreprise \u2013 4,9%<\/li>\n<li>Manifestions culturelles, sportives \u2013 14,5 %<\/li>\n<li>Autres Ev\u00e8nements \u2013 4,8%<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Pour les Foires et Expositions, 2015 a enregistr\u00e9 une l\u00e9g\u00e8re baisse de 0,9% du nombre de m2 de stands vendus quand le nombre d\u2019exposants lui progresse de 0,1%. Le nombre de visites quant \u00e0 lui baisse de 3% ce qui s\u2019explique en partie par la vague d\u2019attentats que le pays a subi en 2015.<\/p>","protected":false},"author":3,"featured_media":389,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-388","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classe"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>L\u2019Ev\u00e8nementiel en France - Mythiqs<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mythiqs.fr\/en\/blog\/levenementiel-en-france\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L\u2019Ev\u00e8nementiel en France - Mythiqs\" \/>\n<meta property=\"og:description\" content=\"Pour les Foires et Expositions, 2015 a enregistr\u00e9 une l\u00e9g\u00e8re baisse de 0,9% du nombre de m2 de stands vendus quand le nombre d\u2019exposants lui progresse de 0,1%. Le nombre de visites quant \u00e0 lui baisse de 3% ce qui s\u2019explique en partie par la vague d\u2019attentats que le pays a subi en 2015.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mythiqs.fr\/en\/blog\/levenementiel-en-france\/\" \/>\n<meta property=\"og:site_name\" content=\"Mythiqs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mythiqs\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-08T08:15:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-02T14:00:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mythiqs.fr\/wp-content\/uploads\/2022\/06\/mythiqs-menuiserie-stand-002.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"720\" \/>\n\t<meta property=\"og:image:height\" content=\"340\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin-agencels\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@InfoMythiqs\" \/>\n<meta name=\"twitter:site\" content=\"@InfoMythiqs\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin-agencels\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/mythiqs.fr\\\/blog\\\/levenementiel-en-france\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mythiqs.fr\\\/blog\\\/levenementiel-en-france\\\/\"},\"author\":{\"name\":\"admin-agencels\",\"@id\":\"https:\\\/\\\/mythiqs.fr\\\/#\\\/schema\\\/person\\\/e3fd61620a6a5c9d9765f5de083c3986\"},\"headline\":\"L\u2019Ev\u00e8nementiel en France\",\"datePublished\":\"2022-06-08T08:15:51+00:00\",\"dateModified\":\"2025-07-02T14:00:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/mythiqs.fr\\\/blog\\\/levenementiel-en-france\\\/\"},\"wordCount\":328,\"publisher\":{\"@id\":\"https:\\\/\\\/mythiqs.fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/mythiqs.fr\\\/blog\\\/levenementiel-en-france\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mythiqs.fr\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/mythiqs-menuiserie-stand-002.jpeg\",\"articleSection\":[\"Non class\u00e9\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mythiqs.fr\\\/blog\\\/levenementiel-en-france\\\/\",\"url\":\"https:\\\/\\\/mythiqs.fr\\\/blog\\\/levenementiel-en-france\\\/\",\"name\":\"L\u2019Ev\u00e8nementiel en France - Mythiqs\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mythiqs.fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/mythiqs.fr\\\/blog\\\/levenementiel-en-france\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/mythiqs.fr\\\/blog\\\/levenementiel-en-france\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mythiqs.fr\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/mythiqs-menuiserie-stand-002.jpeg\",\"datePublished\":\"2022-06-08T08:15:51+00:00\",\"dateModified\":\"2025-07-02T14:00:59+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/mythiqs.fr\\\/blog\\\/levenementiel-en-france\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/mythiqs.fr\\\/blog\\\/levenementiel-en-france\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/mythiqs.fr\\\/blog\\\/levenementiel-en-france\\\/#primaryimage\",\"url\":\"https:\\\/\\\/mythiqs.fr\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/mythiqs-menuiserie-stand-002.jpeg\",\"contentUrl\":\"https:\\\/\\\/mythiqs.fr\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/mythiqs-menuiserie-stand-002.jpeg\",\"width\":720,\"height\":340},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/mythiqs.fr\\\/blog\\\/levenementiel-en-france\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/mythiqs.fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"L\u2019Ev\u00e8nementiel en France\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/mythiqs.fr\\\/#website\",\"url\":\"https:\\\/\\\/mythiqs.fr\\\/\",\"name\":\"Mythiqs\",\"description\":\"FABRICANT DE STAND SUR MESURE\",\"publisher\":{\"@id\":\"https:\\\/\\\/mythiqs.fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/mythiqs.fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/mythiqs.fr\\\/#organization\",\"name\":\"Mythiqs\",\"url\":\"https:\\\/\\\/mythiqs.fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/mythiqs.fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/mythiqs.fr\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/cropped-logo-mythiqs@1x.png\",\"contentUrl\":\"https:\\\/\\\/mythiqs.fr\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/cropped-logo-mythiqs@1x.png\",\"width\":512,\"height\":512,\"caption\":\"Mythiqs\"},\"image\":{\"@id\":\"https:\\\/\\\/mythiqs.fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/mythiqs\\\/\",\"https:\\\/\\\/x.com\\\/InfoMythiqs\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/15221483\\\/admin\\\/updates\\\/\",\"https:\\\/\\\/www.instagram.com\\\/mythiqs\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCfo4CuASuq9PoX--Z7C9UWg\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/mythiqs.fr\\\/#\\\/schema\\\/person\\\/e3fd61620a6a5c9d9765f5de083c3986\",\"name\":\"admin-agencels\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8f42de83268375d411dffdef58ab203c477840dd3b5fec1834d94b3b3752d5c6?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8f42de83268375d411dffdef58ab203c477840dd3b5fec1834d94b3b3752d5c6?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8f42de83268375d411dffdef58ab203c477840dd3b5fec1834d94b3b3752d5c6?s=96&d=mm&r=g\",\"caption\":\"admin-agencels\"},\"url\":\"https:\\\/\\\/mythiqs.fr\\\/en\\\/blog\\\/author\\\/admin-agencels\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"L\u2019Ev\u00e8nementiel en France - Mythiqs","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mythiqs.fr\/en\/blog\/levenementiel-en-france\/","og_locale":"en_GB","og_type":"article","og_title":"L\u2019Ev\u00e8nementiel en France - Mythiqs","og_description":"Pour les Foires et Expositions, 2015 a enregistr\u00e9 une l\u00e9g\u00e8re baisse de 0,9% du nombre de m2 de stands vendus quand le nombre d\u2019exposants lui progresse de 0,1%. Le nombre de visites quant \u00e0 lui baisse de 3% ce qui s\u2019explique en partie par la vague d\u2019attentats que le pays a subi en 2015.","og_url":"https:\/\/mythiqs.fr\/en\/blog\/levenementiel-en-france\/","og_site_name":"Mythiqs","article_publisher":"https:\/\/www.facebook.com\/mythiqs\/","article_published_time":"2022-06-08T08:15:51+00:00","article_modified_time":"2025-07-02T14:00:59+00:00","og_image":[{"width":720,"height":340,"url":"https:\/\/mythiqs.fr\/wp-content\/uploads\/2022\/06\/mythiqs-menuiserie-stand-002.jpeg","type":"image\/jpeg"}],"author":"admin-agencels","twitter_card":"summary_large_image","twitter_creator":"@InfoMythiqs","twitter_site":"@InfoMythiqs","twitter_misc":{"Written by":"admin-agencels","Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/mythiqs.fr\/blog\/levenementiel-en-france\/#article","isPartOf":{"@id":"https:\/\/mythiqs.fr\/blog\/levenementiel-en-france\/"},"author":{"name":"admin-agencels","@id":"https:\/\/mythiqs.fr\/#\/schema\/person\/e3fd61620a6a5c9d9765f5de083c3986"},"headline":"L\u2019Ev\u00e8nementiel en France","datePublished":"2022-06-08T08:15:51+00:00","dateModified":"2025-07-02T14:00:59+00:00","mainEntityOfPage":{"@id":"https:\/\/mythiqs.fr\/blog\/levenementiel-en-france\/"},"wordCount":328,"publisher":{"@id":"https:\/\/mythiqs.fr\/#organization"},"image":{"@id":"https:\/\/mythiqs.fr\/blog\/levenementiel-en-france\/#primaryimage"},"thumbnailUrl":"https:\/\/mythiqs.fr\/wp-content\/uploads\/2022\/06\/mythiqs-menuiserie-stand-002.jpeg","articleSection":["Non class\u00e9"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/mythiqs.fr\/blog\/levenementiel-en-france\/","url":"https:\/\/mythiqs.fr\/blog\/levenementiel-en-france\/","name":"L\u2019Ev\u00e8nementiel en France - Mythiqs","isPartOf":{"@id":"https:\/\/mythiqs.fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/mythiqs.fr\/blog\/levenementiel-en-france\/#primaryimage"},"image":{"@id":"https:\/\/mythiqs.fr\/blog\/levenementiel-en-france\/#primaryimage"},"thumbnailUrl":"https:\/\/mythiqs.fr\/wp-content\/uploads\/2022\/06\/mythiqs-menuiserie-stand-002.jpeg","datePublished":"2022-06-08T08:15:51+00:00","dateModified":"2025-07-02T14:00:59+00:00","breadcrumb":{"@id":"https:\/\/mythiqs.fr\/blog\/levenementiel-en-france\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mythiqs.fr\/blog\/levenementiel-en-france\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/mythiqs.fr\/blog\/levenementiel-en-france\/#primaryimage","url":"https:\/\/mythiqs.fr\/wp-content\/uploads\/2022\/06\/mythiqs-menuiserie-stand-002.jpeg","contentUrl":"https:\/\/mythiqs.fr\/wp-content\/uploads\/2022\/06\/mythiqs-menuiserie-stand-002.jpeg","width":720,"height":340},{"@type":"BreadcrumbList","@id":"https:\/\/mythiqs.fr\/blog\/levenementiel-en-france\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/mythiqs.fr\/"},{"@type":"ListItem","position":2,"name":"L\u2019Ev\u00e8nementiel en France"}]},{"@type":"WebSite","@id":"https:\/\/mythiqs.fr\/#website","url":"https:\/\/mythiqs.fr\/","name":"Mythiqs","description":"FABRICANT DE STAND SUR MESURE","publisher":{"@id":"https:\/\/mythiqs.fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mythiqs.fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/mythiqs.fr\/#organization","name":"Mythiqs","url":"https:\/\/mythiqs.fr\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/mythiqs.fr\/#\/schema\/logo\/image\/","url":"https:\/\/mythiqs.fr\/wp-content\/uploads\/2022\/05\/cropped-logo-mythiqs@1x.png","contentUrl":"https:\/\/mythiqs.fr\/wp-content\/uploads\/2022\/05\/cropped-logo-mythiqs@1x.png","width":512,"height":512,"caption":"Mythiqs"},"image":{"@id":"https:\/\/mythiqs.fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/mythiqs\/","https:\/\/x.com\/InfoMythiqs","https:\/\/www.linkedin.com\/company\/15221483\/admin\/updates\/","https:\/\/www.instagram.com\/mythiqs\/","https:\/\/www.youtube.com\/channel\/UCfo4CuASuq9PoX--Z7C9UWg"]},{"@type":"Person","@id":"https:\/\/mythiqs.fr\/#\/schema\/person\/e3fd61620a6a5c9d9765f5de083c3986","name":"admin-agencels","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/8f42de83268375d411dffdef58ab203c477840dd3b5fec1834d94b3b3752d5c6?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/8f42de83268375d411dffdef58ab203c477840dd3b5fec1834d94b3b3752d5c6?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/8f42de83268375d411dffdef58ab203c477840dd3b5fec1834d94b3b3752d5c6?s=96&d=mm&r=g","caption":"admin-agencels"},"url":"https:\/\/mythiqs.fr\/en\/blog\/author\/admin-agencels\/"}]}},"_links":{"self":[{"href":"https:\/\/mythiqs.fr\/en\/wp-json\/wp\/v2\/posts\/388","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mythiqs.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mythiqs.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mythiqs.fr\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/mythiqs.fr\/en\/wp-json\/wp\/v2\/comments?post=388"}],"version-history":[{"count":4,"href":"https:\/\/mythiqs.fr\/en\/wp-json\/wp\/v2\/posts\/388\/revisions"}],"predecessor-version":[{"id":586,"href":"https:\/\/mythiqs.fr\/en\/wp-json\/wp\/v2\/posts\/388\/revisions\/586"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mythiqs.fr\/en\/wp-json\/wp\/v2\/media\/389"}],"wp:attachment":[{"href":"https:\/\/mythiqs.fr\/en\/wp-json\/wp\/v2\/media?parent=388"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mythiqs.fr\/en\/wp-json\/wp\/v2\/categories?post=388"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mythiqs.fr\/en\/wp-json\/wp\/v2\/tags?post=388"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}